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Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH. With a market share of 38%, it is the most popular energy drink brand as of 2019, and the third most valuable soft drink brand behind Coca-Cola and Pepsi. Since its launch in 1987, more than 100 billion cans of Red Bull have been sold worldwide, including over 11.5 billion in 2022.
